But that is my point what counts as legitimate advertising? Who decides whether a link is non passing advertising or not. Google is the gatekeeper here. They ge

But that is my point what counts as legitimate advertising? Who decides whether a link is non passing advertising or not. Google is the gatekeeper here. They get to decide what links are "advertising" and what are naughty naughty black hat so. Are you saying that if the seo guys labeled their spam links as advertising it would be legit and google would just ignore the links? Now they are telling you how you should advertise as wellas which adworks are allowed to sell you links. Want to try some viral marketing where you dont tell the user it was advertising - just brand awareness and a link back? Oops no that's trying to mess with Page rank were going to flag your site. Its ludicrous. Look I know they're not out to hit the good guys and the spammy tactics of bh seo peeps is gross as hell but I dont think you can really draw a definite line here without collateral damage being inflicted which is what I think this article was trying to point out.