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Ask HN: if you get 600 users in 3 weeks, is that good, average or bad?
We have rolled out a team based link sharing tool (teamgum.com) in last week of april at TNW conference in Amsterdam. In 3 weeks, we have got 600 users, 150+ teams signed up. wonder if that is good, bad or average. Also, what other parameters as a marketer you would suggest to monitor?
- hcho 12y agoDepends. 600 users paying $20 a month? Great, there are people who would kill for that. 600 users to whom you display ads? Meh...
- nemasu 12y ago600 users in 3 weeks? I'm hoping to attain that in 3 months -_-. So ... good I think.
- CGR 12y agoI believe that it is a good start. On an average you're getting 50+ teams a week and 200 users. These numbers suggest that the collaborative tool you're talking about is intuitive easy to learn and most importantly addressing a common need for all the team-members. As a marketer I would recommend you to also track the engagement ratio of your application and install to registration rate. This will let you identify the users specific to an industry and will allow you to customize and design your marketing campaigns and strategies around a specific customer base
- kinj28 12y agothanks for your reply. we are tracking engagement ratio aswell, but not sure what is the average engagement ratio like for enterprise link sharing tool. Your 2nd point is very interesting & we have to incorporate that. thanks again.
- read 12y agoMeasure your growth rate in users every week. 5% is good. http://paulgraham.com/growth.html http://paulgraham.com/growth.html
- aashaykumar92 12y agoIt sounds really good, congrats! But growth is the statistic to focus on. Maybe make your current stat of 600 users be your starting point and make it your goal to increase 10-15% weekly from now on. Also, reach out to your current users constantly and ask for feedback so you know what to improve on for each iteration. This will come in handy 4 months down the road when you are trying to gain 300 users in a week. Good luck!
- taprun 12y agoImagine these two scenarios: We spent $50 million dollars advertising our free app and got 600 users in three weeks. Is that good? No, it's terrible. We spent $0 in advertising and told one guy who wasn't even in our niche about our app that costs $1000 per month and got 600 users in three weeks. Is that good? It's awesome! Take a look at your ongoing costs, marketing costs per signup, customer lifetime value, customer feedback and value being generated for your customers.
- informatimago 12y agoIf those are the 600 users you'll ever have, it's bad. If in the next 3 weeks you get 600 more users, it's average. If in the next 3 weeks you get 6000 more users, it's good.