When monopolies distort markets, the impact of those distortions have outsized impacts on the rest of the ecosystem. Ask Google engineers how they feel about c

When monopolies distort markets, the impact of those distortions have outsized impacts on the rest of the ecosystem. Ask Google engineers how they feel about centralization of power in telecom or finance or politics & they will tell you it is the worst thing ever http://www.youtube.com/watch?v=Ik1AK56FtVc http://www.youtube.com/watch?v=Ik1AK56FtVc Yet that same sort of centralization is fine when it is Google. Those same engineers will admit that any algorithm has some level of false positives & false negatives. They may try to minimize these, but they can't make them zero. The other thing which gets very little coverage, but is crucially important is that in spite of already having a monopoly market position Google keeps buying search marketshare with: their secret Android partner contracts, Firefox default search placement, iOS default search placement, Flash embedded into Chrome (so security updates happen in the background without sending you to a download site where trash can be bundled in with the update) & Flash security updates that hit all other web browsers coming bundled with Chrome bundleware which sets Chrome as your default browser, etc. If Google decides they don't like you (for any reason), then you need searchers to use a different search engine in a browser which isn't paid off by Google for default placement. And you need to hope that users are savvy enough to repeatedly say "no thank you" to the automatically bundled Chrome install with their frequent Flash updates. Google mentions how anything is only a click away or similar, but most people tend to use defaults. When someone changes those defaults on Chrome users, that's a horrible user experience & the "hijacked" settings must be reset. http://chrome.blogspot.com/2014/01/clean-up-your-hijacked-settings.html http://chrome.blogspot.com/2014/01/clean-up-your-hijacked-se... But when those defaults are paid for by Google or changed through Google bundleware it is "a great user experience." If Google believes their marketshare is a reflection of their superior search offering, they are welcome to stop buying default search placement in other web browsers & stop bundling Chrome installs on Flash security updates. But currently they are spending north of a billion Dollars a year on these activities, which indicates they clearly feel there is significant value to them.