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It is interesting how the international view of Detroit differs from the domestic view of Detroit. Americans, as far as I can tell, view Detroit with what strik
by bilbo0s 13y ago
It is interesting how the international view of Detroit differs from the domestic view of Detroit. Americans, as far as I can tell, view Detroit with what strikes me as hostility almost. Not all... but a lot of Americans that I have heard speak on the issue. And I say that as an American. Whereas elsewhere in the world, the view is... a bit different.
I think the "grit" brand positioning fits... since most of the brands trying to tie into Detroit are luxury. I think it will work well. But I don't think you could market many things to the average American using Brand Detroit.
Maybe cars ... that Eminem Chrysler 300 commercial was pretty good.
Just saying that the view of a Canadian, or Frenchman, or a German of Detroit will, in all likelihood, be different from the view of an American of Detroit...
Even though none of the people holding the opinions French, Canadian, German or American have actually ever visited Detroit.
- Jare 13y agoFor what is worth, my view of Detroit as a Spaniard was shaped by a) dangerous and violent Robocop, b) the rough play of the Dennis Rodman era's Pistons, and c) the poor and depressed world of Eminem. I don't know if younger foreigners have different references.
- personZ 13y agoAmericans, as far as I can tell, view Detroit with what strikes me as hostility almost. You don't have to go far to find Canadians who view Detroit as a North American Mogadishu. Such an opinion has a strong correlation with racism, it's worth noting: Detroit must be the perilous worst because it is held to represent black America. As to the "never actually visited", do you claim that most, or even a remote minority of Americans have "actually ever visited Detroit"? Of course they haven't. They laugh and point and repost and share the ruin porn because, ha ha, look at Detroit. In any case, it was a pretty bizarre claim to use in response to my post given that I expressly said that I go to Detroit almost regularly. Indeed, "Canadians" in Southern Ontario almost certainly know more about Detroit than the bulk of Americans, for obvious geographical and practicality reasons. Now maybe I'm not going to the "real" Detroit in some people's opinion, in that I am in built up urban areas and affluent suburbs, but it is a part of the whole of Detroit.
- bilbo0s 13y ago"...do you claim that most, or even a remote minority of Americans have "actually ever visited Detroit"?..." ??? I said that most of the people who have opinions on Detroit... American or not... have never been there. I'm curious as to what exactly you are refuting ??? Or if you are just agreeing with me ???