3 ms·
> Google's customers are its users. No, Google's customers are primarily its advertisers. Optimizing advertising revenue has some overlap with pleasing users,
by patrickmay 12y ago
> Google's customers are its users.
No, Google's customers are primarily its advertisers. Optimizing advertising revenue has some overlap with pleasing users, as you note, but if a decision needed to be made between pleasing users and increasing revenue, there's no doubt about which way it would go.
- grkvlt 12y agoThey would choose pleasing the users. I suppose any company that works out how to increase revenue while upsetting and alienating it's users could possibly implement said ideas. But if you're smart enough to do that, I would guess you would also be pretty successful at the traditional approach of increasing revenue by pleasing your users?
- EGreg 12y agoI often heard that google's customers are its advertisers, and I want to ask why the users aren't considered end-customers since they and their interaction with google provides the majority of the MONEY that feeds the ecosystem that feeds google?