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dchuk, that's a direct quote from Bing, not Google: http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2014/05/09/10-seo-myths-reviewed.aspx http://www.bi
by Matt_Cutts 12y ago
dchuk, that's a direct quote from Bing, not Google: http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2014/05/09/10-seo-myths-reviewed.aspx http://www.bing.com/blogs/site_blogs/b/webmaster/archive/201... It's in the "Links are all I need" section. Here's the full quote:
"While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn. Obviously buying links is a dead end, and it doesn’t matter how you split this hair: sharing, encouraging, incentivizing, buying – it’s all the same. You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural. If an engine sees you growing tem naturally, you’re rewarded with rankings. If they see you growing them unnaturally, you’re rewarded with penalties."
If you disagree with that, you'd need to take it up with Bing's webmaster outreach team.
- dchuk 12y agoHoly moly man, you were the one who provided that link: "It's not just Google that recommends to avoid link spamming. For example, at http://www.seroundtable.com/bing-links-knowledge-18535.html http://www.seroundtable.com/bing-links-knowledge-18535.html you can read where Bing said "You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path." Your statement implies both Google and Bing share the same sentiment. So now, my question still stands: What about that scenario that I laid out is actually bad/spammy/evil? Why should anyone ever be punished for doing that?
- RealGeek 12y agoWhy shouldn't I ask my customers to provide feedback on Internet? A business must encourage their customers to spread good word by various channels like social media, word of mouth, blogs, links, reviews, invite friends etc. This practice has existing long before Internet, and internet has made it easier than ever. Google is essentially telling us not to ask our customers to evangelize for us. Why such hypocrisy? How about the invites system Google uses for many products including Gmail where users are encouraged and incentivized to invite friends. According to Google's terms if I link to my Dropbox referral link on my blog, Dropbox should be penalized for it because they incentivize users to do that. The internet should not work according to Google's algorithm and policies, it should be the other way around.
- dwd 12y agoGreat point! Every marketing seminar I have ever been to has emphasised that as much as you can turn your clients into fans, in the end you still need to ask them for a testimonial and that you need to tell them that you love referrals.
- MaysonL 12y agoIn other words, get your links by using a PR firm, not an SEO one,