In some regards I agree. The rules are constantly shifting and they are unevenly enforced in a way that favors large, established sites which is frustrating fo

In some regards I agree. The rules are constantly shifting and they are unevenly enforced in a way that favors large, established sites which is frustrating for smaller players. Good examples here: http://nenadseo.com/big-dogs/ http://nenadseo.com/big-dogs/ At least the person mentioned in this article received an unnatural link notice. In other cases Google will just sink your site into oblivion overnight with no explanation or recourse. At the same time, they have to deal with an entire industry that exists to exploit the very metrics they rely on to rank results so I don't blame them for just saying screw it, let's just float up our own content and well-known brands for every search and call it a day.