You are underestimating the role of search engines. Most users have up to 10 sites they visit daily and where the homepage is the point of entry. Beyond that di

You are underestimating the role of search engines. Most users have up to 10 sites they visit daily and where the homepage is the point of entry. Beyond that discovery is via search engines and social where the entry points are specific articles or sections. Analytics across the industry back up that while a homepage is important, it will typically only be visited by 30% or so of visitors. That includes Guardian, Mail, BBC etc. Yes, a lot of people do have the homepage on a tab, but they aren't the majority of visits on just about any publishing site. The article was spot on with that graph being misinterpreted as that precipitous drop is atypical for their business (and should be very worrying for them).