"“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and

"“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” -- Peter Drucker Are coders valuable? F ya. The reality is that almost every start up today is on a chase to grab people's attention with the glittering lure of technology. Why? Because once you get someone's attention, you can basically sell them anything. Google, Facebook, Twitter, Snapchat, WhatsApp, Instagram, Pinterest, etc etc the list goes on...valuations are all based on one metric - DAU. Why? Because DAU means any business can market and innovate their product, which as per my Drucker quote, are the only two basic functions of a business. PS - If the OP reads this, the "artform" of journalism is no different than a coder writing pinterest. Coding just scales WAY better.