The Idea Factory is a great book, it totally shatters the myths so often propagated today. It demonstrates without doubt that innovation can happen at a very l

The Idea Factory is a great book, it totally shatters the myths so often propagated today. It demonstrates without doubt that innovation can happen at a very large scale in very large, monopolistic, noncompetitive organizations. In fact, there's reason to believe that innovation might require a very large organization, because small companies don't have the funds needed to do research, and are likely to be unable to capture the market even if their research does bear fruit.