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It's pretty clear that Chesky was talking about "company culture" as opposed to the broader (and generally longer-termed) anthropological culture (societal cult
by smoyer 12y ago
It's pretty clear that Chesky was talking about "company culture" as opposed to the broader (and generally longer-termed) anthropological culture (societal culture?). The idea of "company culture" has been around for as long as I've been in the workforce (approaching 30 years) and I think it's perfectly valid that Chesky's readers would (rightly) assume he wasn't talking about societal culture.
- mkempe 12y agoMethods and concepts of anthropology and ethnography apply to groups of various sizes, not just to large societies. They also apply to subcultures. Berkun's arguments are that there is an established body of knowledge and methods about culture, and people who care about culture in their companies would benefit from learning about those. This notion does conflict with the common, latent self-perception of founders -- that they are starting and inventing everything anew.