I agree with what you are implying, maybe it just came across as negative to whoever downvoted this. For devices that you upgrade every year or two, $130 (free

I agree with what you are implying, maybe it just came across as negative to whoever downvoted this. For devices that you upgrade every year or two, $130 (free with subsidy) is a good price. It feels cheap because Apple etc. have set the bar too high (on pricing).