The right talent advocates themselves and evangelizes their toolset around the organization -- even getting groups to do beta projects with tools in order to pr

The right talent advocates themselves and evangelizes their toolset around the organization -- even getting groups to do beta projects with tools in order to prove out the success. Then they expand and incentivize the journalists by showing them how using their tools makes the job easier, better and more successful. I have many friends in the NYT newsroom and am aware of how anti-innovative the legacy producers are -- I even sat with Bill Keller in 2010 trying pitch a multimedia production workflow. The problem is the product people and the content people haven't really sat down and worked together to build a sustainably iterative production model.