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I think the key takeaways from this article are: 1.) Advertise knowledge but give away for free 2.) Use knowledge (e.g. 5 day course) absorbers (users) to creat
by xhrpost 12y ago
I think the key takeaways from this article are:
1.) Advertise knowledge but give away for free
2.) Use knowledge (e.g. 5 day course) absorbers (users) to create an e-mail list.
3.) Create and sell product that addresses a pain point relevant to the people signing up for the knowledge.
- bdunn 12y agoBingo. The email course is the "why", the product is ultimately the "how".
- ixmatus 12y agoThis is a case of "priming" the consumer, in some cases you don't need to prime them but those low-hanging fruit are rarely not served already and it's usually juicier and only slightly more time consuming to drive your nail in that "middle somewhere" spot that some businesses get lazy about addressing. So, for myself as a generalization, I'm writing it down as prime your target with something accessible (free knowledge, free feature-set, etc...) and engage them early in the funnel so you can iterate the lead-gen and the resulting product early.
- pastforward 12y agoThe takeaway of the article is: give me your email, I want to sell you stuff. I like the other approach better: provide useful, actionable information to assert your expertise and foster trust. Then provide additional products and services for a fee (without stupid pricing tricks).