I'm curious to hear more about the 'reality distortion field'. You say 60-80% of people failed to use the tool - what was the basis for continuing on? Did you h

I'm curious to hear more about the 'reality distortion field'. You say 60-80% of people failed to use the tool - what was the basis for continuing on? Did you have a plan to mitigate the visits to other sites? When was the next time you tested and what were the results?