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> 8 thousand visitors per day. 240 thousand visitors per month Could he set up Google Ads on there - automatic, passive income that just goes straight into his

> 8 thousand visitors per day. 240 thousand visitors per month Could he set up Google Ads on there - automatic, passive income that just goes straight into his account?

dbaupp 12y ago
Any estimates for how much income that would provide?
- nkozyra 12y ago
  Not very much. If we give an aggressive pages-per-visit of ~2 and 3 ads and a semi-aggressive RPM of $4 you're talking about ~ $150/mo.
- hagbardgroup 12y ago
  $360/mo, maybe more, with adsense, potentially much more if people clicked on the ads and the ads were high value. Also possibly a lot more if he sold display ads directly or ran a good affiliate program for technical books and other products.
  - nkozyra 12y ago
    A technical book is a good idea once this guy has his feet on the ground. It seems up his alley, would provide a small advance and beef up his resume.
    - hagbardgroup 12y ago
      Yup. The right thing for him to do would be to write a technical book and sell it. He has his emacs tutorial, but his website already has a bunch of poorly placed ad units on it. He's literally competing with his own tutorial by selling other sections of his webpage at probably less than $2 cpm. If he optimized his page to sell the tutorial he would earn more than $2 cpm per unit on that. The 'around the web' units are probably not even being managed because it looks like they are set to the defaults for general audiences, which is inappropriate. What I would do: 1. Redesign page 2. Kill ads 3. Raise price to $30 or more 4. Aim for 2% conversion (no clue how many of those numbers are unique sessions) 5. 2% x 240,000 = 4800 sales -- 4800 * $30 = $144k before fees and taxes That's wildly optimistic given that a lot would have to be done to the site and that the people looking for free emacs tutorials may not line up perfectly with those willing to pay for it, but if it's legitimately a good tutorial there's an opportunity there. Even a more realistic .2% conversion would still be an OK living for the guy. He could even get started by quoting one of the other dudes in this thread who said that it was good. The ads that he has on the page are pennies and it's hard to actually find the tutorial that he charges for. That he might be a jerk is actually totally fine. You would just have to work it into the copy as him having a maverick attitude and being a no-nonsense technical guy, which works well for selling to people who are technical.
- jacquesm 12y ago
  A little bit, until his account gets suspended out of the blue for no particular reason. Of course it's found money and even a bit is better than nothing but he really should not become dependent on his adsense income for something as crucial as food or rent.
hyperpape 12y ago
I see ads on his page.
gglitch 12y ago
Because I've found his emacs info useful many times, and because I'd rather not see or filter ads, I bought the tutorial.
tibbon 12y ago
It looks by his bank statement that he might have done just that. There's a payment for $150 or so from Google on there.

> 8 thousand visitors per day. 240 thousand visitors per month Could he set up Google Ads on there - automatic, passive income that just goes straight into his account?

dbaupp 12y ago

Any estimates for how much income that would provide?

nkozyra 12y ago
Not very much. If we give an aggressive pages-per-visit of ~2 and 3 ads and a semi-aggressive RPM of $4 you're talking about ~ $150/mo.
hagbardgroup 12y ago
$360/mo, maybe more, with adsense, potentially much more if people clicked on the ads and the ads were high value. Also possibly a lot more if he sold display ads directly or ran a good affiliate program for technical books and other products.
- nkozyra 12y ago
  A technical book is a good idea once this guy has his feet on the ground. It seems up his alley, would provide a small advance and beef up his resume.
  - hagbardgroup 12y ago
    Yup. The right thing for him to do would be to write a technical book and sell it. He has his emacs tutorial, but his website already has a bunch of poorly placed ad units on it. He's literally competing with his own tutorial by selling other sections of his webpage at probably less than $2 cpm. If he optimized his page to sell the tutorial he would earn more than $2 cpm per unit on that. The 'around the web' units are probably not even being managed because it looks like they are set to the defaults for general audiences, which is inappropriate. What I would do: 1. Redesign page 2. Kill ads 3. Raise price to $30 or more 4. Aim for 2% conversion (no clue how many of those numbers are unique sessions) 5. 2% x 240,000 = 4800 sales -- 4800 * $30 = $144k before fees and taxes That's wildly optimistic given that a lot would have to be done to the site and that the people looking for free emacs tutorials may not line up perfectly with those willing to pay for it, but if it's legitimately a good tutorial there's an opportunity there. Even a more realistic .2% conversion would still be an OK living for the guy. He could even get started by quoting one of the other dudes in this thread who said that it was good. The ads that he has on the page are pennies and it's hard to actually find the tutorial that he charges for. That he might be a jerk is actually totally fine. You would just have to work it into the copy as him having a maverick attitude and being a no-nonsense technical guy, which works well for selling to people who are technical.
jacquesm 12y ago
A little bit, until his account gets suspended out of the blue for no particular reason. Of course it's found money and even a bit is better than nothing but he really should not become dependent on his adsense income for something as crucial as food or rent.

hyperpape 12y ago

I see ads on his page.

gglitch 12y ago

Because I've found his emacs info useful many times, and because I'd rather not see or filter ads, I bought the tutorial.

tibbon 12y ago

It looks by his bank statement that he might have done just that. There's a payment for $150 or so from Google on there.