I think the other comments on this thread may have missed something. The problem isn't that your personal information is revealed upon purchase. The problem i

I think the other comments on this thread may have missed something. The problem isn't that your personal information is revealed upon purchase. The problem is that Android applications, with their "phone home" tech, allow some really creepy locational tracking. If you buy my GPS app, I now have your name, phone number....AND I can find out exactly where you are every time you use my application. It's not the personal information that raises hair on the back of my neck, it's that in combination with the ability to track your exact location in conjunction with the aforementioned information. While sending your info to merchants you purchase from may be a 'no duh' piece of information...it does raise some tricky implications.