It sounds like an obvious solution doesn't it ;) ? The key to making this work would be an adequate capture of the context as well as a description of the prob

It sounds like an obvious solution doesn't it ;) ? The key to making this work would be an adequate capture of the context as well as a description of the problem. In the product design world we use "Personas" as a vehicle for packaging problems into descriptions of user needs. They give the user a demographic and allow the designer to imagine that person and how they might use a potential solution. This allows to designer to avoid imposing their own preconceptions or doubts onto the context or idea before it is even a mere wisp of a concept. If you can capture this in a spam free, usable and elegant website I reckon you'll be on to something. Not sure how you'd monetise the output, but then that's why I've never finished the 50 or so website projects I started.