Exactly! They are optimizing for their current users (or soon to be users). In other words, you may be a little out of their target market. Second, if someone c

Exactly! They are optimizing for their current users (or soon to be users). In other words, you may be a little out of their target market. Second, if someone came to the site directly, then they have at least some brand awareness. So they have some idea what Pinterest is about in the first place.