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How One Article Increased Sales 22% - From a small e-commerce owner

17 points by lsternlicht 17y ago

lsternlicht 17y ago
I was surprised by how much attention my last article got, so I want to encourage anyone who might be interested in writing their own to just do it. The last article: http://news.ycombinator.com/item?id=723826 http://news.ycombinator.com/item?id=723826 -Leo
ryanwaggoner 17y ago
What does the blue and green in the bar graph signify?
tjic 17y ago
Is it just me, or is this article borderline incomprehensible? Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check. Graphic design pushing text to the margins? Check. 7 different colors of text on the page? Check. Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check. Redundency? Check. Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.
- deleted 17y ago
  [deleted]
- lsternlicht 17y ago
  Thanks for the feedback. I agree with many of your points. The 18.3% was the click through rate from the article.
- tsestrich 17y ago
  I'm gonna have to agree that the format of the article had me jumping around and genuinely trying hard to figure out where to even start reading. I like the message though, since it does show how so many things can help market a product online.
auston 17y ago
did not read, but like the @dcurtis-like format
- lsternlicht 17y ago
  @dcurtis is a professional. I'm an amateur.
patio11 17y ago
I sort of preferred the last article because it was directly connected to your business selling designer shower curtains. It embraced "We sell artsy $30 shower curtains, and you know what sells artsy $30 shower curtains? Beautiful photography sells artsy $30 shower curtains, that is what." That is both intellectually interesting to me and, hey, they are nice shower curtains. The new article is sort of wandering into that weird Internet marketing/social media haze where you have a blog to Twitter to send people into your autoresponder so that when they sign up to your RSS feed they can... BAGH! Shower curtains! Stick to the shower curtains!

17 points by lsternlicht 17y ago

I was surprised by how much attention my last article got, so I want to encourage anyone who might be interested in writing their own to just do it. The last article: http://news.ycombinator.com/item?id=723826 http://news.ycombinator.com/item?id=723826 -Leo

ryanwaggoner 17y ago

What does the blue and green in the bar graph signify?

tjic 17y ago

Is it just me, or is this article borderline incomprehensible? Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check. Graphic design pushing text to the margins? Check. 7 different colors of text on the page? Check. Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check. Redundency? Check. Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.

deleted 17y ago
[deleted]
lsternlicht 17y ago
Thanks for the feedback. I agree with many of your points. The 18.3% was the click through rate from the article.
tsestrich 17y ago
I'm gonna have to agree that the format of the article had me jumping around and genuinely trying hard to figure out where to even start reading. I like the message though, since it does show how so many things can help market a product online.

auston 17y ago

did not read, but like the @dcurtis-like format

lsternlicht 17y ago
@dcurtis is a professional. I'm an amateur.

patio11 17y ago

I sort of preferred the last article because it was directly connected to your business selling designer shower curtains. It embraced "We sell artsy $30 shower curtains, and you know what sells artsy $30 shower curtains? Beautiful photography sells artsy $30 shower curtains, that is what." That is both intellectually interesting to me and, hey, they are nice shower curtains. The new article is sort of wandering into that weird Internet marketing/social media haze where you have a blog to Twitter to send people into your autoresponder so that when they sign up to your RSS feed they can... BAGH! Shower curtains! Stick to the shower curtains!