It is serious. It is a deconstructivist line of reasoning that has crossovers into other Postmodernist theory and philosophy such as Foucault’s. The comments,

It is serious. It is a deconstructivist line of reasoning that has crossovers into other Postmodernist theory and philosophy such as Foucault’s. The comments, which are worth reading, even brought up Sapir / Whorf as an analogous subject.