Trying too hard. Pinterest's value add is applying "pinteresty" context to media objects. A link is just a link, an image just an image, text is just text. Bu

Trying too hard. Pinterest's value add is applying "pinteresty" context to media objects. A link is just a link, an image just an image, text is just text. But we tune in to sites that deliver more context in addition to sharing those links. An image shared on Tumblr has tags, affinity score, related notes, reblogged discussions. That same image existing on Flickr has EXIF data, geotags, discussions. On Facebook there's value based on perceived relevancy in my friend group. That same image existing on Pinterest has context such as categorization, relations, and scoring. For people in those self-identified communities they apply more value to those things on a daily, hourly, and even second by second basis. Until it's no longer relevant.