I think that radio advertisements work better than TV ads for the reason that they're pretty geographically targeted. It's a good way to advertise when you wan

I think that radio advertisements work better than TV ads for the reason that they're pretty geographically targeted. It's a good way to advertise when you want to reach a city-sized area but not target a whole state or region. As long as the ads work, and people keep listening, the business model should be sustainable. Also, how else are you going to tune in to Rush Limbaugh?