Unfortunately, these companies are often quite subtle and make the initial product much better than predecessors. For example, my experience with the early DVDs

Unfortunately, these companies are often quite subtle and make the initial product much better than predecessors. For example, my experience with the early DVDs was that they had no unskippable content. Then, years later after I had tossed my VCR every new DVD seemed to have all kinds of crap front loaded that I couldn't skip. So, DRM done right from the content owner's perspective makes the early experience quite better than what it displaces. Once everyone is locked into the format, then the DRM switches start to tighten and its too late for consumers to move on. Of course there are counter examples, like you mention, but what scares me about DRM is how if it's done right, nobody will mind DRM at first because it's better than the old way of doing things. Then one day, we all wake up and realize that we've been tricked because we are locked in and can't change. Today, we all love Netflix, but I wonder what the experience will be once disks have vanished and their growth slows. At that point will we experience FBI warnings, forced ads & trailers?