at some price point you cross the convenience threshold. that's how steam won. content providers are not competing against the pirate bay, they're competing a

at some price point you cross the convenience threshold. that's how steam won. content providers are not competing against the pirate bay, they're competing against the clients that facilitate their consumption: popcorn tv, etc. I think the real change will happen when the old guard of advertising finally dies off -- the only thing keeping these old fashioned advertisement distribution networks (TV networks) afloat. The Nail in the Coffin will be when TV stops being a cost effective form of advertisement, and the decision makers behind those dollars realize that fact.