Here is another great breakdown of a successful Kickstarter that raised $433k by a tabletop RPG company called Evil Hat: http://www.deadlyfredly.com/2013/11/co

Here is another great breakdown of a successful Kickstarter that raised $433k by a tabletop RPG company called Evil Hat: http://www.deadlyfredly.com/2013/11/core-ks-breakdown/ http://www.deadlyfredly.com/2013/11/core-ks-breakdown/ Basically they called the campaign itself profit neutral which was their intent but it gave them the ability to launch a new product line. I think that is what people should expect if anything they'll have extra product sell or to use it as a launch pad rather then to expect to pull in a ton of extra cash.