I'm not sure why anyways would set a funding goal of $10k for a project they already spent $15k on if they actually expected profit. Kickstarter campaign

I'm not sure why anyways would set a funding goal of $10k for a project they already spent $15k on if they actually expected profit. Kickstarter campaign contributors have an auction mentality. eBay listings that start with a low starting bid counterintuitively tend to sell for higher amounts; similarly Kickstarter campaigns that are overfunded are more attractive to donors because they are feel they are backing a winner.