Exactly, customers in the market can then make cost/value choices for products that directly relate to how that individual ISP is managing costs. With fast lan

Exactly, customers in the market can then make cost/value choices for products that directly relate to how that individual ISP is managing costs. With fast lane proposals, additional cost gets pushed back to successful websites. So for example, when Netflix pays a toll to Comcast, that additional cost is distributed among all the users of Netflix even if they're not doing business with Comcast. How does this work to support a market where consumer choice rewards efficient ISPs? It basically makes the market for network connections look more like the healthcare market where a fundamental problem in it's efficiency is how endpoint costs are highly disconnected from how efficient individual players in the market are operating.