Meh. A lot of the problem with modern search is just that a lot of topics just don't have that many people who are both web-savvy and topic-savvy. Content farme

Meh. A lot of the problem with modern search is just that a lot of topics just don't have that many people who are both web-savvy and topic-savvy. Content farmers can be slain in the rankings easily by a superior resource, but that resource has to be attached to some sort of business engine to make it worthwhile enough to create. The hobbyist auto mechanic has less of an incentive to write great articles about auto maintenance than the auto parts corporation does. Adwords is also excellent, but the skill to use it is not well distributed. Advertisers have more obvious incentives and measurement metrics (return on total ad spent / return on investment) than hobbyists do.