> Should "network neutrality" force Comcast to spend billions every time Netflix doubles its streaming rate? It wouldn't force an ISP take any action. Each ISP

> Should "network neutrality" force Comcast to spend billions every time Netflix doubles its streaming rate? It wouldn't force an ISP take any action. Each ISP would only be forced to decide how much bandwidth to offer each consumer, and at what price point. If a particular ISP did not feel it wise to upgrade its infrastructure simply because Netflix increased its streaming rate, that ISP would be free not to make the investment. So how do you deal with network congestion in that scenario? ISPs can continue to offer different pricing plans with different download rates. They can be transparent about the real download speeds for each plan. Perhaps they can even offer a speed estimator tool where the user picks a geographic endpoint and a time of day. That solves part of the problem of congestion, in that consumer are (roughly) paying for the bandwidth they use. (Theoretically, the users' fees would be scaled to account for the cost of infrastructure upgrades.) But I'd still like to be able to quickly download, say, an API reference page from rubydoc.org without having my connection starved by torrents and video streaming. To that end, perhaps ISPs could grant each consumer a certain GB/month quota of "guaranteed max speed." I.e. until you exceed your quota of X GB per month, your traffic never falls below Y MB/sec, regardless of current network congestion. If you wanted to get really slick, you could even let customers opt certain traffic types out of that program. So I could say, for example, "use my max speed quota for regular HTTP, SSL, etc. usage, but never use it for video." Ideally, each consumer would have several ISPs to choose from. In that case, the market could discover the optimal plan selections.