You need to think like an evil cable monopoly. It's a great thing because then they can charge consumers for their broadband service and charge content companie

You need to think like an evil cable monopoly. It's a great thing because then they can charge consumers for their broadband service and charge content companies as well. A whole new source of revenue. And they can keep on jacking up the prices whenever they want, because they've got the customers of the content company hostage and can ransom them for nearly any level that would still let the content company turn a small profit.