xiaomi creates hype through scarcity. Last year I wanted a xiaomi box (a bit like apple tv but optimized for China) They only release x amount of units on a c

xiaomi creates hype through scarcity. Last year I wanted a xiaomi box (a bit like apple tv but optimized for China) They only release x amount of units on a certain day at a certain time on a monthly basis. These will be sold out in seconds. I'm pretty sure most of these items are bought by scalper bots then resold on taobao.com etc. I never successfully managed to order and eventually bought on the secondary market for a small markup This is great for xiaomi. They create hype and each of their sales are a sellout. The next month they come out with a slightly improved version of their product based on user feedback As their founder said Electronics are like seafood you don't want it hang around a warehouse too long to sum up your chances of getting on of these from xiaomi.com are really really low