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I agree with you. There is also the arbitrage game that Yahoo! continues to play with publishers. Once in a while they will fine publishers when the bot traffic
by UnethicalHacks 12y ago
I agree with you. There is also the arbitrage game that Yahoo! continues to play with publishers. Once in a while they will fine publishers when the bot traffic gets too obvious but then it's back to the same old game.
This will one day come out as a massive scandal.
- fizzbar 12y agoWhat arbitrage game are you speaking of?
- UnethicalHacks 12y agohttp://techcrunch.com/2012/02/06/tsavo-media-to-pay-yahoo-4-8m-for-sending-low-quality-traffic-president-quits/ http://techcrunch.com/2012/02/06/tsavo-media-to-pay-yahoo-4-... They send bot traffic and mix in PPC traffic to make it look "legit". when too many advertisers complain, this is the result.