4 ms·

I don't get it... if it makes you fill out name/gender/etc anyway, what's the benefit of hiding this first? To trick the user into thinking registering is easie

by drcode 17y ago

I don't get it... if it makes you fill out name/gender/etc anyway, what's the benefit of hiding this first? To trick the user into thinking registering is easier than it really is?

chaosprophet 17y ago
And to top it off it doesn't even inform the user if the registration has been completed and whether the slideout is just optional data. If it's not optional, then the very act of hiding it is going to put a lot of people off.
hailpixel 17y ago
This is an excellent example of what is wrong with "UI Design" on the modern web. To many people are interested in the flash and rarely think through the actual user benefit imparted. Animation in interfaces is best when used as an education tool: showing where things are moving to, directing attention at important events, &c. Not slowing down obvious processes.
ovi256 17y ago
Yup, that is it, it makes it seem easier. Furthermore, it exploits the sunken cost fallacy ('Oh I have already filled so much can't give up now'). Seems a bit sleazy to me. But I would really like to see some A/B testing between this and a classic form, to know if it really has an influence.
- warfangle 17y ago
  Compare this with a form that simply requires email address and password to sign up, and .. well, you're going to get a lot better result, in terms of conversion rate, on the latter. The less, and less intrusive, you ask on signup - the better your conversion rate will be.
- hailpixel 17y ago
  Sunken cost is an interesting argument (though "fallacy" is an apt description), but I believe it does not address the design mistake made here. Given the composition of the first UI object (user / pass / submit / register) an user would click "register" thinking that the process is complete, only to gaze in horror as more fields are revealed. If those fields are required from the start (which they really shouldn't be) they should be visible. The 'verbage' is all wrong.

by drcode 17y ago

I don't get it... if it makes you fill out name/gender/etc anyway, what's the benefit of hiding this first? To trick the user into thinking registering is easier than it really is?

chaosprophet 17y ago

And to top it off it doesn't even inform the user if the registration has been completed and whether the slideout is just optional data. If it's not optional, then the very act of hiding it is going to put a lot of people off.

hailpixel 17y ago

This is an excellent example of what is wrong with "UI Design" on the modern web. To many people are interested in the flash and rarely think through the actual user benefit imparted. Animation in interfaces is best when used as an education tool: showing where things are moving to, directing attention at important events, &c. Not slowing down obvious processes.

ovi256 17y ago

Yup, that is it, it makes it seem easier. Furthermore, it exploits the sunken cost fallacy ('Oh I have already filled so much can't give up now'). Seems a bit sleazy to me. But I would really like to see some A/B testing between this and a classic form, to know if it really has an influence.

warfangle 17y ago
Compare this with a form that simply requires email address and password to sign up, and .. well, you're going to get a lot better result, in terms of conversion rate, on the latter. The less, and less intrusive, you ask on signup - the better your conversion rate will be.
hailpixel 17y ago
Sunken cost is an interesting argument (though "fallacy" is an apt description), but I believe it does not address the design mistake made here. Given the composition of the first UI object (user / pass / submit / register) an user would click "register" thinking that the process is complete, only to gaze in horror as more fields are revealed. If those fields are required from the start (which they really shouldn't be) they should be visible. The 'verbage' is all wrong.