I dislike DRM as much as the next person, but what do you suggest as an alternative way that content creators can protect their work? Movies cost tens of milli

I dislike DRM as much as the next person, but what do you suggest as an alternative way that content creators can protect their work? Movies cost tens of millions of dollars to make; I expect that you would not spend $10 million of your money to make something that everyone could just freely download. Would you invest a year writing a great novel if everyone could read it for free without paying you? Some people will, of course, say "yes" but I think most of us would not, and we would end up with less art. I think the tech community needs to come up with a better alternative, rather than just complaining.