I don't think your analogy really makes sense. Allowing companies to pick and choose which content to deliver to customers already paying for access to said co

I don't think your analogy really makes sense. Allowing companies to pick and choose which content to deliver to customers already paying for access to said content is more like the post office saying "I know you paid for this mail already, but since you are a popular source of mail we want you to pay more." I can't imagine Ebay or Stamps.com getting charged MORE from USPS because they have higher shipment volume. You're effectively arguing in favor of spending more money for the same service you are currently getting (as the service providers getting charged are going to transfer that burden to you the consumer and Comcast will not lower rates to you).