That's true. Sometimes it is, though, part of the lifestyle. Also, people have more problems with losses than looking for more profits; and, food is much more

That's true. Sometimes it is, though, part of the lifestyle. Also, people have more problems with losses than looking for more profits; and, food is much more "visible" spending than, say, insurance. I mean, every time I go to a grocery and spend few euros, I "feel" this money. Even if my food budget is still smaller than my health insurance, accountant, rent etc.