In that case, they should update the wording on their site to make that clearer. It currently reads: "Place an early preorder for your best chance to secure

In that case, they should update the wording on their site to make that clearer. It currently reads: "Place an early preorder for your best chance to secure this domain. * Includes $100.00 non-refundable application fee. Annual renewal: $20.99" "Non-refundable" doesn't have any qualifiers to it, such as "non-refundable upon successful registration". In the info-box below, it states: "You will receive a full refund if we are unable to secure the domain name for you." Refunding a non-refundable amount is like dividing zero by zero.