I realize this is going to come as something of a shock to you, but most of the programmers in the world aren't cool kids working at the Next Big web startup.

I realize this is going to come as something of a shock to you, but most of the programmers in the world aren't cool kids working at the Next Big web startup. SEO isn't part of their world, never will be, and SEO consultants never come knocking at their door.