the BOM cost is just one element of the true cost of any feature. Every feature adds: -potential IP licensing costs -the cost of sourcing, integrating, testin

the BOM cost is just one element of the true cost of any feature. Every feature adds: -potential IP licensing costs -the cost of sourcing, integrating, testing (both initial engineering testing and QA in manufacturing)...and let's not forget that every single component has the ability to affect the RF performance in wacky and unexpected ways. Which means more testing. -another bit of complexity to the supply chain Not to mention other costs not included in the overall BOM for software, marketing, logistics, legal, localization, customer support etc. And on the other side, the $120 Motorola sells it for doesn't all go to Motorola. Much of that goes to distributors and retailers.