It's great to see a technology-based startup like RethinkDB. It is a wonderful opportunity they are targeting, and their marketing looks great. I can see them g

It's great to see a technology-based startup like RethinkDB. It is a wonderful opportunity they are targeting, and their marketing looks great. I can see them getting bought out for $100 millions by Oracle etc. It sounds like a sustaining technology because it sells into existing infrastructure; but because the initial uses of SSD are in devices like iPhones (rather than data centers), that might make it disruptive. But I agree that actually solving this problem is the difficult part! OTOH, all they need do is achieve some of the potential benefits in a product that actually works, to be wildly successful. Oh, and be the first. One problem is that everyone else is aware of this opportunity, so it comes down to execution... One advantage they have over Oracle and so on is they don't have to worry about existing customers. Their long-term view is exactly right: http://www.rethinkdb.com/learn-more/ http://www.rethinkdb.com/learn-more/ > As data centers switch to solid-state drives, RethinkDB will be ready to let customers take advantage of these upgrades.