4 ms·
I think the big caveat here is that the space you're in makes it particularly dangerous to offer a free trial. In other words, there are spaces where those cos
by nkozyra 13y ago
I think the big caveat here is that the space you're in makes it particularly dangerous to offer a free trial.
In other words, there are spaces where those costs are far more negligible, such that you could certainly afford 500+ abandoned free trials to convert 1 paid customer.
- gk1 13y agoIn other words, you need to understand your acquisition costs and your conversion funnel. Then you can decide what form of a trial--if any--makes sense for you.
- nkozyra 13y agoRight, and maybe that's tough to do from the onset, but as you learn those lessons you can and should adjust. So if your conversion rate is X and you offer Y and you're losing money, you probably need to reduce what Y costs (or can cost) you.