Partly the math sounds bad because it is bad math. Someone saw that they got a $1M contract and delivered the first 300 custom e-readers. The next 300 probably

Partly the math sounds bad because it is bad math. Someone saw that they got a $1M contract and delivered the first 300 custom e-readers. The next 300 probably won't cost that much, and then the numbers won't be so interesting. To me that doesn't sound that bad if they really developed everything from scratch.