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AdWords: Conversion doesn't vary by position
- hooande 17y agoInteresting to see google talk about it, but not a lot of news here. If someone clicks on an ad in the first or in the last position, you wouldn't think it would effect their likelihood of buying something on the destination site.
- rrival 17y agoLies. I've spent >$50k on adwords and had far more garbage clicks in positions 1-3 than with 7-9. They directly affect CR. More data please, GOOG.
- dcbrandao 17y agoSome people have spent much more than that on adwords and have come up with the same conclusion as google, e.g., http://www.rimmkaufman.com/rkgblog/2008/09/30/position-bidding/ http://www.rimmkaufman.com/rkgblog/2008/09/30/position-biddi...
- rrival 17y agoAppreciate the stats but, from the post: "The value of traffic doesn’t vary by position ... In fact, the quality in position 1 tends to be slightly lower than position 2, and the quality improves slightly as the ads get lower on the page — these are small effects that can be ignored for practical purposes." Maybe my budget is too 'small' to ignore these small effects, or maybe I'm just cheap.
- omarchowdhury 17y agoBut of course Google would publish something that would encourage advertisers to bid on positions and drive click costs up ;)