Great questions! 1. If you swap pixels you are giving another company control over your own audience data. The other company can do anything it wants with that

Great questions! 1. If you swap pixels you are giving another company control over your own audience data. The other company can do anything it wants with that data. This is bad for your visitors and bad for you as well. We know there are sites willing to do this, but they've talked to us and told us how much they hate doing it. We think it's bad news. Also, if you swap pixels and you both target eachother, you will absolutely be driving up your marketing costs. And that's also really bad. With Connect, we're serving as the audience traffic cop, maybe audience escrow is a better way of looking at it. No data changes hands or control and no bids get jacked up. It's better on all fronts. Instead of swapping pixels back and forth, you can use software to manage access. 2. Absolutely not. Nothing is public. All profiles are locked down behind a registration wall and behind other requirements like "has tag installed" and "has at least 1000 cookies". We have no intention of publishing a public list of people using Connect. Right now you can find people to connect with by syncing with your LinkedIn contacts, by directly inviting people to view your profile, or by seeing who's connected to people you are connected to. In addition, there's hardly any hard data shared on the profiles. We include a rough range of audience size and a list of who their connections are...and that data is available only to people you connect with...who must be using PA. So it's all very restrictive. 3. Stay tuned! :) 4. Stay tuned! :) 5. No data is being sold. No data is changing hands. We've consulted with several lawyers who see no need to amend privacy policies that already address retargeting. 6. We don't work with LiveRamp and 3rd party cookie syncing providers because they expressly resell and repurpose the data they sync with. We're working to go in the opposite direction where marketers know exactly who's getting access to their data and who's not. 7. We're getting this question a lot. Happy to hear any product ideas you might have!