From a conversion rate optimization perspective you guys should double-down on your "keep it simple" mantra. The homepage is gorgeous, and it looks exactly lik

From a conversion rate optimization perspective you guys should double-down on your "keep it simple" mantra. The homepage is gorgeous, and it looks exactly like what I WANT. However, in my experience with CRO it's not exactly what you NEED. There are nearly 40 mouse-over or clickable actions. There is a cornucopia of colors, images, and even animations. The major "above-the-fold" call to action "See how we're different" is capitalized (harder to read) and doesn't look like a traditionally clickable element to the average person (underlined to indicate link / button like / etc). I would propose that you test something dramatically simpler: check out Optimizely.com today. I've watched www.Optimizely.com evolve with interest over the past few years. They continue to strip away superfluous information from their fundamental action of "see the benefit" in motion. Their site used to look much more like what you have today - have a look at last October: https://web.archive.org/web/20131024222550/https://www.optimizely.com/ https://web.archive.org/web/20131024222550/https://www.optim... I have adapted their "CHOP IT" strategy to several clients with ~2/3 responding in a positive CRO direction. It strikes me that you could fit your headline in along with your primary call to action / benefit and probably close more biz.