these are great questions...I suspect they're looking at erp equivalents with heavy technical integration, not the basic project management app, which have swit

these are great questions...I suspect they're looking at erp equivalents with heavy technical integration, not the basic project management app, which have switching costs, but nowhere near the complex, often heavily regulated, issues involved in a multi billion dollar company's data integration situation. Not saying you're wrong, just that in large installs the post is closer to true than not. As for spending donkey loads of money on marketing, it's really hard to get that model funded today. Investors are wise to it. Not to mention, paid search isn't nearly as cost effective as it was in certain categories. So you're left to grow on only product, SEO, and content, hoping for a viral loop. investors only (should) come in when you can prove that $1 in marketing spend yields $3x in revenue.