Most likely on an Apple TV you will often not just sit in front of it and watch it. Just like on an iPhone you don't just use it for phone calls. It's pretty o

Most likely on an Apple TV you will often not just sit in front of it and watch it. Just like on an iPhone you don't just use it for phone calls. It's pretty obvious the Apple TV will have a rich ecosystem of apps, many of which will do more than just stream media to the screen. With a good way to interact with it suddenly you have the most vivid, largest display in your house suddenly becoming much more functional. I'd imagine it will be more like a console in its capabilities but with the developer accessibility of the iPhone, iPad, etc, and with a much better physical interface than a controller or wand. As I said, an altogether different experience that has very little to do with the contemporary "TV" that we have now.