Not really. The same person as a customer will have different lifetime value to a company in different industries. That is dependant on the stickiness of the

Not really. The same person as a customer will have different lifetime value to a company in different industries. That is dependant on the stickiness of the product, the sticker price, and the nature of the product. Credit Cards and Insurance will always have higher CPC than florists. That's inherent, and that's what I mean by choosing the field carefully.