4 ms·

I'm pretty sure if we ever see the Apple TV, it will be an entirely different UX than what we have become accustomed to. Just like you don't compare your smart

by gfodor 13y ago

I'm pretty sure if we ever see the Apple TV, it will be an entirely different UX than what we have become accustomed to. Just like you don't compare your smart "phone" with a classic "phone", you probably won't compare your Apple TV with a classic TV. They will be the same only in name and form factor, but the experience and functionality will be much different.

collyw 13y ago
Please can we stop referring to "experiences" when we are talking about operating a gadget? I can't see how the "experience" will differ much anyway. You sit in front of a TV and watch it. The only bit that Apple are likely to change is the navigation, which is interacting with the interface for a few seconds before watching the show you want.
- mercer 13y ago
  It seems to me that it's exactly 'experience' of a gadget that has become more and more important, now that non-geeks are using them en masse. And more and more companies are finally realizing that. Before, the 'consumer' didn't care that his computer was a beige box that required cryptic text commands to work. Now, in large part because Apple (among others) has focused on the 'experience', my grandma is using computers (a tablet, for now). Before, I had friends ask me how important feature x was when buying an 'mp3 player', and advertisements focused on megapixels and memory and whatnot. Now, people expect their music player to be designed for ease of use, ease of syncing, and pleasant to the senses. I don't remember the last time anyone asked me about megapixels. The 'only bit' Apple did with the iPhone, I'd say, was to change the way you interact with the device. Most individual components in themselves were subpar compared to other devices on the market, and I'm not event sure if the touchscreen was particularly innovative. And yet, it not only made Apple a ton of money, it literally changed in a short time how people relate to 'computers'. Honestly, if I take a step back, I'm still amazed at how a company that focuses mainly on 'experiences' has played a crucial role in transforming society's relation to technology in such a short time. I still recall a time, not long before the iPhone, where I was self-conscious about using a PDA with a calendar and whatnot, because that was such a nerdy thing to do. Even if you don't care that much about 'experiences' (I myself don't, to a degree, what with using the command-line whenever I can), it's difficult to argue that it's not important.
  - collyw 12y ago
    Its like recruitment consultants. They never have an job, they have an "opportunity". Technically it is correct but we don't need to overemphasize everything.
- gfodor 13y ago
  Most likely on an Apple TV you will often not just sit in front of it and watch it. Just like on an iPhone you don't just use it for phone calls. It's pretty obvious the Apple TV will have a rich ecosystem of apps, many of which will do more than just stream media to the screen. With a good way to interact with it suddenly you have the most vivid, largest display in your house suddenly becoming much more functional. I'd imagine it will be more like a console in its capabilities but with the developer accessibility of the iPhone, iPad, etc, and with a much better physical interface than a controller or wand. As I said, an altogether different experience that has very little to do with the contemporary "TV" that we have now.

by gfodor 13y ago

collyw 13y ago

Please can we stop referring to "experiences" when we are talking about operating a gadget? I can't see how the "experience" will differ much anyway. You sit in front of a TV and watch it. The only bit that Apple are likely to change is the navigation, which is interacting with the interface for a few seconds before watching the show you want.

mercer 13y ago
It seems to me that it's exactly 'experience' of a gadget that has become more and more important, now that non-geeks are using them en masse. And more and more companies are finally realizing that. Before, the 'consumer' didn't care that his computer was a beige box that required cryptic text commands to work. Now, in large part because Apple (among others) has focused on the 'experience', my grandma is using computers (a tablet, for now). Before, I had friends ask me how important feature x was when buying an 'mp3 player', and advertisements focused on megapixels and memory and whatnot. Now, people expect their music player to be designed for ease of use, ease of syncing, and pleasant to the senses. I don't remember the last time anyone asked me about megapixels. The 'only bit' Apple did with the iPhone, I'd say, was to change the way you interact with the device. Most individual components in themselves were subpar compared to other devices on the market, and I'm not event sure if the touchscreen was particularly innovative. And yet, it not only made Apple a ton of money, it literally changed in a short time how people relate to 'computers'. Honestly, if I take a step back, I'm still amazed at how a company that focuses mainly on 'experiences' has played a crucial role in transforming society's relation to technology in such a short time. I still recall a time, not long before the iPhone, where I was self-conscious about using a PDA with a calendar and whatnot, because that was such a nerdy thing to do. Even if you don't care that much about 'experiences' (I myself don't, to a degree, what with using the command-line whenever I can), it's difficult to argue that it's not important.
- collyw 12y ago
  Its like recruitment consultants. They never have an job, they have an "opportunity". Technically it is correct but we don't need to overemphasize everything.
gfodor 13y ago
Most likely on an Apple TV you will often not just sit in front of it and watch it. Just like on an iPhone you don't just use it for phone calls. It's pretty obvious the Apple TV will have a rich ecosystem of apps, many of which will do more than just stream media to the screen. With a good way to interact with it suddenly you have the most vivid, largest display in your house suddenly becoming much more functional. I'd imagine it will be more like a console in its capabilities but with the developer accessibility of the iPhone, iPad, etc, and with a much better physical interface than a controller or wand. As I said, an altogether different experience that has very little to do with the contemporary "TV" that we have now.